Throughout my childhood, Costco was a place that my father and I visited a few times a year. I remember always being excited to walk the aisles of its two story high shelves stocked with products far larger than in local markets. This place was almost surreal as a child. As the years have gone by Costco has retained their same dated colors and logotype. I wanted to update Costco’s look to something more friendly and inviting but still keep the recognizable palette. The new logotype is fresh, clean, and appealing to a new wave of young adult customers. As the days of shopping in store are becoming less popular, it was absolutely key to create a comprehensive application for smart phones. The application collects information about past orders and makes it easy to favorite items for future purchase.
