Main Task : The Guggenheim website was lacking in it’s design quality compared to the physical building.
Too many buttons and colors. A simplified user experience was in need.
Research : After visiting the
Guggenheim museum it was the architecture that drove my attention. The gallery inside had fluid interaction with the visitors up to the top. Wanted to still contain the core aesthetics the museum had. As you walk up the building, you can see that the art pieces are like one with the building.
Goals : I wanted to have a 360 degree emmersive panaromic experience to the users. Redsigned screen for desktop, Ipad and Iphone5.
