The world of a client commissioning a printed poster campaign is slowly going away, with advertisements now taking digital form. Although we see them less in the ad space, they can still live as a product. This assignment called for the conception of a poster series that can be launched on Kiskstarter as a sellable & collectable product. Ampersands to me are the most special character in a typeface. They can solitarily represent the personality of the entire typeface it is related to. It is as if the creation of this single character is always the typographer's moment of absolute creativity. Thus is seemed only natural to showcase them in as simple a fashion as possible.
