Considering the fact that LEGO has been around for more than 50 years, it is fair to say a high number of people have memories playing with LEGO as a child. The problem is that LEGO leaves their lives as they get older. LEGO should target those people to once again become a part of the LEGO community; furthermore, LEGO is not only fun but a great tool to exercise your brain and potentially prevent Alzheimer’s disease.
