Soundcloud is an online audio distribution platform that enables users to share sounds they create with anyone in the world. A great variety and volume of personalized music have entered SoundCloud since its creation, the next step is to increase the user base by exposing the platform to the mainstream consumer — the LISTENERS.
My vision was to redesign the user experience by focusing the app towards SoundCloud’s listeners. In addition, I came up with “SoundCloud Challenge” for potential competitive advantage amongst the titans of the music streaming industry.
