Fiji water is known for its beautiful packaging. The brand also is teamed up with Conservation International, a charity which involves itself in helping clean and save areas in need of conservation. With this campaign for Fiji Water, the normally beautiful imagery on the bottles would be replaced with images of polluted areas. Over the course of a year, the bottles would gradually show improvement to the area. During the final cycle, the bottle would return with a beautiful image. The campaign would show the effort it takes to conserve the environment as well as promote awareness of pollution.
