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TOMS & Citi Bike

TOMS & Citi Bike
TOMS is the clothing brand that gives a free pair of shoes to a person in need for every pair bought. To expand this one-for-one business model, TOMS would partner with Citi Bike to donate one penny towards building bicycles for poor children in third-world countries. A penny doesn’t seem like much, but with millions of Citi Bike rides taken per year, it adds up.

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