BMW Logo Campaign Seona Kim, Josi Matson BMW’s iconic logo quadrants were changed to reflect the features of the BMW ConnectedDrive app. Some of the app’s capabilities included connecting to the internet, locating restaurants, and informing the user of the weather. Students Seona Kim, Josi Matson Major Advertising Course Unconventional Advertising Instructor Frank Anselmo Year 2017 Tags Advertising Share twitter facebook link