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BMW ConnectedDrive T-shirt

BMW ConnectedDrive T-shirt
To make BMW owners feel more connected to their cars, these T-shirts had a picture of a seatbelt on them to make the wearers feel like they’re still in their cars. When they wore these shirts, drivers would never feel separated from their cars; furthermore, they would consistently identify with the BMW brand. It was an unusual way to remind customers of what the BMW ConnectedDrive app had to offer.

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