LAVA is a private gym specializing in core strength. Train in a state of the art facility, designed for fast results. Every aspect of your fitness is targeted to your needs and includes a body composition assessment, a program to help you achieve your fitness goals, and nutritional support. In a world inundated with noisy brand messages, the primary challenge lies in reducing a complex idea to its core visual essence. The goal was to create a refined identity based on a contemporary minimalist aesthetic.