My brief for my case study was to make New Yorkers smile.
I figured that everyone has their own problems and struggles in life, which act as their burdens.
Most people don't want to share their burdens with others either because they are ashamed of them, scared, or they don't want to unload their life on other people.
I thought, "Wouldn't it be nice if I gave people the opportunity to cast their burdens onto me for the day?"
I had New Yorkers write out their burdens on my shirt and wanted to get their reactions.