Stella is a Greek brand primarily focuses on the production of sauces such as marinara, honey, and olive oil. The brand’s targeted audience is young people who enjoy quality life and are interested in the lifestyle of the Mediterranean. Therefore, during the design of the packaging,
I chose to use sanserif with both modern minimalism and traditional Greek typefaces and glyph-shaped fonts to bring out more of the Mediterranean feeling. I chose a simple three-color for my color palette. I used different color fonts that corresponded to the color of different sauces and present them in a beige background, in order to present a simple fashion statement. Each of the packages will match the color of the sauce so it will help customers to better identify the products they need.
