The TCL Chinese Theater is the iconic movie palace. With over 50 events a year, including movie premieres, imprint ceremonies, and film festivals, the
theatre continues to make Hollywood history every day. It’s hard to imagine a time when we didn’t use tagging
systems to unify our social media worlds. so I used the #hashtag to express this branding identity. The logo is based on the cinema culture and the culture of the 21st century. Because of TCL Chinese Theater gained importance in film culture worldwide and in Hollywood.
