HIRMER PUBLISHERS
BRAND IDENTITY
Client—Hirmer Publishers
Instructor—Paula Scher & Courtney Gooch
Hirmer is a publisher based in Germany and they deal with painting, photography, architecture, drawing, fashion and the history of culture. All readers have different highlights and inspirational moments when they read art books and they mark these on the book. Also, readers have their own climax. From this, the logo idea is from bookmark shape and thickness and color of lines which represent the events and climax of books. The editorial concept is a document record form that was inspired by the main concept marks.
