YAYA TEA is a printed brand book for the identity build-up process, a bubble tea shop based on Japanese culture, located in Gramercy in the NYC borough of Manhattan in New York, offering customized organic bubble tea and hand-made signature onigiri (Japanese rice ball stuffed with rice and some savory flavors). The shop serves unique snacks imported from Japan.
The brand is cheerful, fun, happy, and kawaii — cute. To apply these qualities, the brand identity relies on a color palette of soft but popping tones, cute Japanese children's book stylized illustrations, and minimal, neat but very playful compositions. YAYA TEA's signature tagline is 'a tiny gift makes you happy,' offering all products with a randomly picked and attached messages to give some advice, encouragement, or happiness, just like a fortune cookie.
YAYA TEA always hopes you become happy with the brand every single moment of your daily life.
