Mixpak is a Brooklyn based record label, founded in the early 2000s and focusing on underground rappers, club producers, and experimental electronic artists. Current artists' music videos and album covers in Mixpak records match to Early 2000s video game concepts. Combining Early 2000s pop culture and Beats, the brand identity comes from Beats game DDR (Dance Dane Revolution) and transforms it in a contemporary way. The main theme of this idea is Dancing with beats and to bring key elements of DDR which are Arrow Keys, Speed of beats and Expanded movement and directions of gamers according to the beats from the music. As the speed of the beats(BPM) goes differently, the expansion speed of the arrow keys also become different.
