Designing and making brand identity for an interactive perfume brand. Liveid is a perfume brand for those who are obsessed with life and death or anyone who wishes to understand the meaning of life. Liveid is for anyone who has their own interpretation of life and death; artists, writers, designer, and customers. Therefore stores provide a customized perfume service app. By using customized perfume, people can define their own meaning of life through scent and share it with others.