Brand name and Identity for a luxury Cannabis company. I wanted the logo to be simple and the letterform to be elegant, but also have a connection to the product. The name Ganja not only connects to my origins (Jamaica), but also has a certain elegance and mystery. For the packaging I wanted to use color to differentiate the strain, but also used abstract patterns of clouds, waves, space, etc. to take the stigma away from being high and add a level of sophistication without taking away from the product's "purpose."
