UberThings is a conceptual brand campaign that derives from people’s need of instant satisfaction.
Uber is a household name, recognized both as a noun and a verb. Uber is a lifestyle. The ease of ordering rides, food, and now everything else in between with just the tap of your thumb.
Although services like AmazonFresh and Task Rabbit do exist, Uber has a more global user base and recognition that allows for the expansion to become more successful.
Uber is more than just a service, it is a lifestyle.