Taco Truck Branding
The naming requirement was to choose from one animal that we wanted and combine it to the name of the food that the truck is selling for. My work was about designing a taco truck with the name of "unicorn". I separated the name into two parts, "Uni" referred to universities and also means the word "unique", and "Corn" stands for the taco. Since a unicorn is a legendary horse-like creature, I used another two more mythical animals as the mascots of this brand which emphasizes its distinction and fun. For the logo, the idea of using an inverted exclamation mark was to emphasize the "corn" out is from the Mexican grammar. “UNiCORN!” is primarily targeting at students who like to try new things, new flavors, and live wildly.
