Paris Olympics 2024 by Laura Duval

(Identity + Poster Design + Concept) The Olympics are a televised exhibition of bodies in motion. To create a brand identity for the 2024 Olympics, I developed a design system based upon the rule of thirds in which action shots of Olympians are stretched or distorted in ways that simulate movement. Each poster manipulates a single image in three different ways, representing the three successive steps that any competitor must take on the way from start to finish: takeoff, flight and arrival. I used the visual language generated by this system to create posters, signage and typography for the 2024 Olympic Games.

Student

Laura Duval

Major

Graphic Design

Course

Design Portfolio

Instructor

Peter Ahlberg

Year

2019

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