Rebranding of the independent theater group, FRIGID New York. The goal of this project was to showcase the broad variety of artists celebrated during the performance series each year. Different types of artists - emerging, established, vocalists, comedians, dancers, and more - share a space to showcase their talents and develop their growth, without limiting themselves in terms of content, form, or style. The variation in the letter forms and the layers of abstract design speak to the different ways that art can present itself.
