Hudson is a company that encourages New Yorkers to explore the Hudson Valley in upstate New York.
With increasing eagerness for upstate travel upstate in the younger generation of New Yorkers, I initiated this project to learn about the geography and essential tools needed whether hiking or camping upstate. With the starter kit consisting of various tools and a guide book, New Yorkers can easily prepare themselves to escape the busy, hectic city life. Inspired by vintage photographs, labels and stickers, Hudson strives to evoke the vibe of the 50s with an emphasis on functionality in the wild.
