Skip to main content

Moon Cake

Moon Cake Moon Cake Moon Cake Moon Cake
Moon cake is a traditional cake that must be eaten every Mid-Autumn Festival in China. Most of the packaging design of moon cake is based on the traditional Chinese stories. Chang'e Jade Rabbit is the most common packaging character design covered with flowers and clouds. A product design made up of embellishments. Although the products of this design are different from each other, they are generally similar. As contemporary Chinese young people, not only are our tastes changing, we are tired of traditional flavors, and more and more new flavors are continually emerging to enrich our taste buds. We also have higher requirements for the design of the product itself, and a more modern design style will be more prominent in the traditional moon cake packaging to attract customers' eyes. I use the X-axis and Y-axis to indicate the sweetness and saltiness of the export flavor. It can be light or heavy. The four primary colors draw different moon cake shapes. The moon cake's cut surface can be seen more intuitively when the moon cake is cut. The design of the logo is written in Hanzi An Yue to reflect the tradition in my packaging design. The shape and taste of the brand logo are reflected in the black and white space to make this design More modern, simple, and clear.

Student

Major

Course

Instructor

Year

Tags

Share