Boring Store is a store that sells stationery for people who are bored and lack creativity. This stationery helps boring people procrastinate and pass time.
The project started with simply designing
a pencil packaging targeted towards boring people, but then transitioned into a branding project.
The concept came from forcing myself to
come up with boring ways to use a pencil, other than using it the way it was supposed to be used, or else that wouldn’t be so boring.