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Jiro

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Based on a documentary film called Jiro Dreams of Sushi,  I designed a sushi utensil book to highlight their spirit. The film follows Jiro Ono, the most famous sushi master, who runs a sushi-only restaurant in Japan. It is an intimate view of personalities, craft, culture, and philosophy: all anchored in one man’s singular ideology. In the film they talk about craftsmanship and a Shokunin which means a specialist. It means that the way of Shokunin is to repeat the same thing every day. Each members repeat their responsibility using specified tools every day.

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