Herder & Rustler is an online food delivery service that offers humanly raised, quality products. Since meat is not a common thing that customers would buy online, it becomes a more difficult challenge to create an attractive, friendly brand that can encourage our audience to purchase meat products online. The goal was to create a sophisticated brand identity as well as an elegant, efficient user experience through a simple online shopping process.
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https://chihaochang.com/herder-and-rustler
