Pabst Blue Ribbon: Weird Wins

Sales in PBR beers were declining until hipsters came along and popularized it again. Our campaign is created to celebrate the weirdness and uniqueness of the people who made PBR cool again. These are the people who want to be recognized for being different. And different takes guts. So PBR takes a risk by sponsoring “unsponsorable” sports that you've probably never heard of.
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