Netflix is a revolutionary brand that is a culmination of the past, present, and the future. Its rich history from DVD rentals to media streaming to original content is a testament to their ability to embrace rapid changes in media consumption.
Instead of giving its already distinctive, iconic, red identity a brand new look, I decided to provide Netflix with five new vessels. These vessels promote their original materials by using their recognizable color scheme as well as letters from their logo. Each letter and motion is a channel that utilizes photography, video, and motion to reach a wider audience.
