When Nike launch new sneaker especially the limited ones, sneakerheads will wait in long line for whole night in order to have chance to buy sneakers. This trend becomes a worldwide mainstream in recent years. But even wait for whole night, some sneakerheads still can’t get their loved sneakers, and some of them might live far away from Nike stores. They come to stores wait for so long but get nothing. That would lead to a bad shopping experience. It’s Nike’s mission to bring customers a better shopping experience.
