A poster series designed for the "Master of Expense", Alfred Hitchcock. In the Poster for "Psycho", the condensed type and the straight thin counter created the feeling of bleeding. In "Rear Window", the extreme contrast between the diagonal and the vertical strokes combining with the reversed color background perfectly connects with the theme of Voyeurism and Surveillance. And in "Vertigo", the color usage and the repetitive type express the idea of dizziness. Motion works further explained each concept.
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