Food carts are part of the fabric of New York City streets. They offer a huge variety of cuisines, from hot dogs to halal, and they add to the diverse culture that makes up New York's patchwork of people and places. For this project, I created a visual identity and a modular design system for the New York City food cart.
Rooted in variable typography, the identity pays homage to the chaotic yet iconic character of NYC food carts.
