Pacifico: Wanderer

Pacifico: Wanderer Pacifico: Wanderer
The Pacifico branding is being the beer that explorers or those who are active enjoy. From that I created in rough sketches various ideas and selected among them an app that would motivate people to wander and explore. What inspired this idea was not just a treasure to find but an activity I enjoyed in the past: simply wandering anywhere and everywhere, whenever I could. You might live someplace your whole life, yet by taking the same roads you miss out on making discoveries and encountering other visual treasures.

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