The Pacifico branding is being the beer that explorers or those who are active enjoy. From that I created in rough sketches various ideas and selected among them an app that would motivate people to wander and explore. What inspired this idea was not just a treasure to find but an activity I enjoyed in the past: simply wandering anywhere and everywhere, whenever I could. You might live someplace your whole life, yet by taking the same roads you miss out on making discoveries and encountering other visual treasures.
