Apple Music is a streaming service by Apple. The artworks for the playlists are all unique and graphically represents the musical atmosphere of the collection of songs within a playlist. However, they lack the sense of system and is hard to recreate. The goal is to make a systematic rules for the playlists that keep the sense of graphic voices while simple to recreate.
Inspired by the equalizer, I designed this system in vibrant color due to its usage based on digital platforms. Each playlist will have different combinations connects to the feeling of the songs inside. The campaign is called “Feel the beats”. Music is sensitive and emotional, the playlist is a place for a mood. Therefore, I used the word feel instead of listen.
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