iRobot Roomba: Productive

iRobot Roomba: Productive
My insight: You have to put in time and a bit of effort from your arms with a regular vacuum. With a Roomba your arms can still be active, but now you have the time to be more productive. Shift the thinking that Roomba users are "lazy" to "fun and time efficient." How it works: Make a series of ads showcasing what a person can do using their arms: regular activities, self-improvement pursuits, new interests, or even enjoyable and humorous trials. During the pandemic I created 10 20-second videos and three print ads using the Avenir Next font. The videos, starring me and my own props, were recorded in my parents' living room using their camera.

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