Jin Xing Dance Theatre is a Chinese dance company founded by Jin Xing in 1999 in Shanghai. The project was to design a new branding system for it, including logo, posters, and tickets. The task was to use only the name of the theatre and the images of its performance during the process. The logo typeface was Yanone Kaffeesatz and the design was inspired by the jumps of the dancers. In the poster creation process, the logo will also be arranged to match the movements and vibe delivered by the dancers.
All of the images used in the project are from performance snapshots from its official website.
http://www.jinxing-dance-theatre.com/?
