Rebranding for independent film studio A24.
By placing the two distinctive type logos at the top and bottom with the content in the middle, characteristics of the promoted movie exist in the space between. Logos can be flexible in size depending on what should be more focused, and the ellipse shape contains the film's title. I decided to differentiate the system between A24 as a brand and A24 as support branding for movies. So for the movies and content-based applications, the content goes inside of the ellipse shape and the background goes blurred.
