A water brand named HUDOR has a concept of self-filtration that provides qualified water at a reasonable price.
To emphasize the self-filtration concept, I set a hierarchy in my label layout, dividing each layer with a thin line. The top layer features the most important information, the bottom layer contains additional context, and parentheses show the content. Since HUDOR’s bottle has a built-in filter, any customer who drinks this water is also filtering their own water. So inside of the parentheses in the campaign, customers can fill in their names. I leave the parentheses blank because I want people to participate.
