Indoor plant sales have increased during the pandemic. Different kinds of water interact with and affect our bodies differently, which is true for different types of water and plants.
GROW is a new conceptual water brand designed for houseplants. The exaggeratedly stretched and curved logo conveys the fluidity of water and the strength and energy of life. The clear plastic pouch contains water, and it shows the level of acidity and the amount of Magnesium and Calcium, and other details about water and plants.
I developed the identity system, art direction, branding materials, product packaging, and advertising campaign.
