School of Visual Arts is a multidisciplinary college of art and design based in New York City, known for its unparalleled faculty and innovative curriculum.
I developed a new identity that communicates the school's authentic story of creative innovation and fostered talent.
The new logo and the additional number of supporting 3D objects represent the school's diversity.
The geometric sans serif typeface, "Circular," is used for the primary typographic system, matching well with 3D graphic elements, and the rounded serif "Office Times Regular" adds a warmer, personal sensibility. This pairing balances the technical practicality and human warmth in the brand system.
The flexible modular-based system allows the brand to seamlessly adapt to various artwork, contents, and formats.
