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Why Helvetica?

Why Helvetica? Why Helvetica? Why Helvetica? Why Helvetica? Why Helvetica? Why Helvetica?
An experimental zine that redefines the characteristics of the typeface Helvetica. In contrast to the orthodox impression of Helvetica (modern, neat, regular), I redesigned it in a totally opposite way. The shapes were abstractly transformed and interacted with the brushes and inky textures. Thus, to indicate another possibility to viewers, Helvetica can also be unconventional and flexible.

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