Introducing Club 8, a Chinese elder elite brand partnered with the top medical facilities in the world. The name comes from the infinity sign, a horizontal 8. The main visual is based on Peking Opera, a cultural heritage that is popular among older people but getting lost in our modern, fast-paced society. With the intention to save valuable heritage from fading away, I divided this into five different clubs based on five different characters: 生旦净末丑. I then created illustrations of these five characters for credit cards, VIP passes, and coasters and designed QR codes in the shape of Chinese name stamps on the wrist of clothing so that it’s easily scannable for the elderly.
