Pizza Cup was born from a struggle that plagues pizza eaters in the city: flimsy paper plates do not offer enough support for the sacred New York slice. Pizza Cup supports the slice in a cone-shaped packaging, controlling grease drippings and preventing your pizza from falling onto the street. For this food branding project, I combined the inspiration of classic neighborhood pizza joints I frequented growing up in New York with trendy, unnecessarily expensive Instagram-curated food pop-up shops.
