Akamu is a meditation app that features daily practices, courses, and articles. Their core philosophy is to help users understand themselves and learn how to interact with their own emotions through meditation.
The goal of this rebrand was to create a unified visual system for the akamu brand that reflects its ethos and spirit through various mediums. By doing so, the brand evolves from being a product to a lifestyle. The identity focuses on the idea of balance and harmony through shapes and motion.
