For this cultural event branding project, I designed branding for the Mermaid Parade, an event that takes place during the summer season where people dress up as mermaids or fish and participate in a parade. For the logo, I incorporated bubbles, which are a symbol commonly associated with mermaids. I chose bright, colorful brand colors that evoke the feeling of summer and the ocean.
I designed merchandise such as t-shirts, caps, tote bags, umbrellas, phone cases, and stickers that were sold at the festival. Additionally, I designed handheld fans that were given out for free to help people cool off in the summer heat. I also created packaging designs for the food sold from food trucks and designed the cups for beer.
To promote the parade, I created an Instagram account for the event.
