Founded in 2002, The City Reliquary is a community-based museum located in Williamsburg, Brooklyn. Reliquaries are traditionally vessels housing the bones of dead saints; however The City Reliquary houses the bones of old New York. The museum is comprised of unique artifacts from all corners of the city, as well as collections from various community members. This branding project aims not to erase the unique character of the institution but rather magnify it, by adding new graphics on top of what already exists. The logo is inspired by the fact that almost everything in the museum might be considered trash, but within the greater collection is very valuable and significant. The brand identity is cheeky, loud, and diverse, just like the city itself.
