A24 is a film production company that produces trailers that provide a sneak peek into a film's story without revealing too much or intentionally misleading viewers about the plot. I created a custom typography that starts from narrow lines and gradually widens, representing the moment when the audience discovers the story of the movie. The rebranding has managed to capture the essence of the approach to movies by employing typography that symbolizes the transition from the unknown to the revealed.
(View the full project on www.doahkwon.com)
