Isamu Noguchi once said, "Sculpture existed only to give meaning to space." In Noguchi's work, there is a secret relationship between space, objects, and both perceptible and imperceptible movements.
The rebrand centers around the overarching idea of spatial relationships and movement. The newly crafted wordmark behaves like a sculpture across multiple touchpoints by positioning the identity in a responsive manner, resulting in a flexible and poetic system.
Website: https://mason-lin.com
