Camp Fire is a nonprofit organization that offers innovative youth development programs and leadership camps to help youth thrive. This is a rebrand of Camp Fire’s identity with new typographic and visual systems, including a new logo. Based on their mission and vision, I saw Camp Fire as “fuel” for the youth to light their spark into a blaze and keep the fire alive along their life path. The custom typeface is built based on the graphic forms of stacked wood fuels with a motion behavior of letters falling and piling up.
