A24 is an American independent entertainment company that produces and distributes TV and film. Unlike other studios, A24 has an extraordinary fan culture with highly engaging fans that gather, discuss and spread memes after they watch the films. The new identity showcases 2 states: “Normie” which stands for “state of A24 fans acting normal outwardly” and “Superfan” for “the true state of A24 fans going wild inwardly.” The “Superfan” state involves the fan community, allowing them to participate and be part of the identity.
